POW! – It’s the impact that art has on a person. WOW! – It’s reaction that art has on a viewer. Together they form POW! WOW!, which is a Native American term that describes a gathering that celebrates culture, music and art. Centered around a week-long event that includes gallery shows, lecture series, mural projects, concerts, and live art installations, POW! WOW! brings international and local artists together to create murals and other forms of art. The festival has visited cities and destinations such as Taiwan, Long Beach, Hawaii, D.C. and now in it's second year, Worcester, MA!


POW! WOW! Worcester, a celebration of art and culture, held its inaugural mural festival on August 26 – September 4, 2016 in downtown Worcester. The event drew more than 10,000 people in the week leading up to Labor Day. 

The 10 day international arts festival produced 16 curated murals in downtown Worcester, MA painted by artists from around the world. 

The weeklong festival known as POW! WOW! Worcester appeals to a diverse audience with multiple styles of murals, providing local and international artists with a wide array of local building facades to design. Ancillary events will take place throughout the city and include an artist talk, art fundraiser, musical performances and an outdoor celebration.

POW! WOW! Worcester is committed to making the City a more culturally dynamic place by activating spaces, engaging in the arts, and generating pride in the city.